November 24, 2009

Repositioning the KDE Brand

Big changes are ahead for KDE. In addition to all of the changes coming in 4.4, there is also massive repositioning of the KDE "brand". Here's the summary that was announced today:

* We will use simply "KDE" and retire the expansion "K Desktop Environment"
* We will use "KDE" exclusively in two meanings:
o KDE, the community, which creates free software for end users
o As an umbrella brand for the technology created by the KDE community
* We will use distinct brands for the software that was previously referred to generically as “KDE”:
o The KDE Workspaces will be separately referred to as "KDE Plasma Desktop" and "KDE Plasma Netbook"
o The KDE technologies used for building applications will be referred to as the "KDE Platform"
o The KDE Applications will stay as they are: "the KDE Applications"
o The product we currently have released as "KDE 4.3" is essentially a compilation of our software (Workspaces, Applications and Platform), and thus the next release will be named "KDE Software Compilation 4.4"

I like the umbrella strategy. For one thing, people like feeling like they are a part of a community, as opposed to some fragmented part such as "developer" or "user".

They are on the right track here, IMHO, in both development and positioning towards making further inroads into the computer desktop.

Good job, KDE!

So what is KDE for you?